Feel like you just can’t seem to crack the code on posting consistently on Instagram? My Instagram Consultation client, Rethlyn, once did, too.  Let me give you a little back story…

Meet Rethlyn, Instagram Consultation Client

Rethlyn Beaty is an INCREDIBLE photographer located right here in San Antonio. 

Rethlyn is on a mission to provide San Antonio small business owners & families photos of their dreams through a photo subscription plan. With three different types of subscription services, you can receive professional photographs year-round, on a budget. 

Rethlyn produces beautiful photos, always makes you feel comfortable during her sessions, teaches you how to pose, AND has an incredibly quick turnaround. I have booked multiple sessions with Rethlyn in the past year and I’ve always been blown away by her talent.

The Challenge:

Rethlyn booked her 90-minute, 1:1 Instagram Consultation, to create an engaging and informative Instagram page that represented her personality and photography skills. However, she faced the common struggle we all can understand: maintaining consistency. Rethlyn felt stuck – not knowing what type of content would help convert future customers and boost engagement. 

In my previous business, The Messy Brunette, I felt confused and in the dark about what to throw on my feed and when to hit that post button.  Most of the time, I found myself posting on a whim, just to fill up my grid. 

Sound familiar?

That’s one of the main reasons I started this consultation service. Creating a consistent content schedule that both resonates with her ideal client AND represents your amazing personality is a tough balance. 

Implementation:

We established that Rethlyn’s three main challenges were:

1. Consistency 
2. Content Distribution
3. Conversions 

With these challenges in mind, we narrowed it down even further to address her top three goals: 

1. Higher Reach
   1. Creating content that reaches more individuals, therefore having to spend LESS time on social media. 
2. Balanced Content Distribution
   1. Creating a mix of engaging & informative content through the form of Reels, static posts, story posts, and more. 
3. Higher Conversion Rate
   1. Creating content that directs followers to her website. 

With the goals in mind, we dove deeper into creating Rethlyn’s Ideal Client Avatar. We dissected everything from the Ideal Client’s age, work-life, hobbies, and more. While Rethlyn had a strong sense of who her ideal client was, it has never been formally documented until now. When we had a good grasp on what content her followers were craving, we strategically honed our approach to create consistent and engaging content. 

We discovered that her ideal client connects with content that reflects Rethlyn’s personal experiences, tips on getting a year of professional photos, and stories showcasing client transformations.

The Outcome:

Following the consultation, Rethlyn received a month-long content calendar with associated captions & hashtags for each post AND two weeks of text-based support via Voxer. Every single one of my Instagram Consultation clients receives this after-consultation support because I believe it’s essential to implementing your strategy. I want to make sure I’m there with you every step of the way, even after the consultation. 

Before the Instagram Consultation, Rethlyn “was struggling with streamlining [her] content and writing thoughtful captions that emotionally engaged [her] audience.” 

Now, Rethlyn explains, “I feel SO confident in my content strategy! I don’t have to think so hard every time I go to post. Plus, I now have a solid understanding of how to post consistently and disperse different types of content. Your content calendar, in particular, really refreshed my mind on how to use the content I have!”

My “Ah-ha” Moment

Sometimes, creating an engaging and consistent content strategy isn’t just about knowing all the Instagram “tips & tricks” or following the algorithm to a tee. Instead, sometimes it means having someone in your corner – hyping you up every step of the way. 

Are you ready to feel confident in your content strategy, too? 

Let me be your personal Instagram cheerleader in the 1:1 Instagram Consultation!

Are you ready to…

• FINALLY take a deep breath and post on Instagram with confidence?
• Believe in your posting skills to bring in more sales?
• Spend LESS time on social media, because your content is doing all the heavy lifting?
• Have an Instagram Coach that will work alongside you every step of the way?

Book now