Meet Alyssa Booth, a talented Licensed Therapist and Women’s Mind & Body Empowerment Coach. Despite her expertise and passion for helping others, Alyssa faced a common challenge: making her Instagram content truly resonate with her ideal audience. She knew her posts were motivational, but they weren’t leading to the meaningful engagement or client inquiries she needed to grow her business.

Alyssa came into our consultation with clear and focused goals. She aimed to acquire three new coaching clients for her 3-month intensive program by the end of the year, develop a clear business plan with actionable steps, and enhance her social media presence by collaborating with medium to large accounts to expand her reach. She also had exciting long-term aspirations, including launching group coaching programs, starting a podcast, and eventually writing a book or delivering a TED talk to establish herself as a thought leader.

But like many entrepreneurs, Alyssa faced a few key challenges. Without a clear social media plan or strategy, she felt like she was throwing content into the void. Her posts were inspirational but lacked the structure to drive sales or spark meaningful conversations. She also noticed stagnant growth in her following and struggled to reach her ideal clients.

That’s where the Instagram Consultation came in.

The Instagram Consultation: Turning Struggles Into Strategy

During our 90-minute consultation, we dove deep into Alyssa’s Instagram presence to identify what was working, what wasn’t, and how to bridge the gap between inspiration and action.

One of the first steps was to refine Alyssa’s Ideal Client Avatar. While Alyssa had a solid understanding of her audience, we documented the specifics: their pain points, motivations, and the types of content they craved. This clarity allowed us to tailor her messaging to connect more deeply with her ideal clients.

We then established content pillars to provide Alyssa with a structured approach to posting. These pillars included:

1. Personal Brand Storytelling: Sharing her journey and experiences to build relatability and trust.
2. Client Wins and Testimonials: Highlighting client transformations to build credibility and inspire her audience.
3. Educational Coaching Tips: Providing actionable advice that positions Alyssa as an expert in her field.

With these pillars in place, Alyssa could confidently plan her content, ensuring it resonated with her audience while aligning with her business goals.

Creating Content That Converts

One of the biggest shifts for Alyssa was learning how to use storytelling to emotionally connect with her audience while guiding them toward her coaching programs. We focused on crafting captions that balanced relatability with clear calls to action, making it easier for her followers to take the next step.

Alyssa also learned the importance of diversifying her content formats. We incorporated educational Reels, carousel posts that debunk common myths about food and body image, and day-in-the-life stories to make her account more engaging. Together, we built a content calendar with detailed captions and hashtags, giving Alyssa a roadmap for consistent and impactful posting.

The Outcome: Clarity, Confidence, and Conversions

Following the consultation and two weeks of personalized support, Alyssa felt a transformative shift in her Instagram strategy. She shared:

“Not only is Erin the sweetest person to work with, she has been incredibly helpful when it comes to social media direction and strategy. She has taken my content from good and inspirational, to really speaking directly to the heart of my clients. The content pillars gave me the framework I needed to have a better understanding of what to post. And the content ideas have been super helpful when I am stuck. It has also been great to have her review some content ideas and give me feedback. I would 100/10 recommend the social media consultation for anyone who is feeling stuck with Instagram or who needs more clarity and direction.”

Through the consultation and follow-up support, Alyssa gained not just clarity on her content but also confidence in executing her strategy. She now has the tools to create content that resonates deeply with her ideal audience and drives meaningful engagement.

Looking Ahead: Long Term Success

The consultation didn’t just provide Alyssa with short-term wins—it set her up for long-term success. By aligning her content with her goals, she’s now on track to:

• Grow her visibility through collaborative posts and strategic engagement.
• Scale her business by launching group programs and hiring an assistant.
• Expand her thought leadership with a podcast and eventually a book or TED talk.

Alyssa’s Instagram is no longer just a platform for inspiration; it’s an extension of her business that drives meaningful connections and results.

Are You Ready to Transform Your Instagram?

If you’re struggling to turn Instagram engagement into paying clients, my Instagram Consultation can help. Together, we’ll refine your strategy, create content that resonates, and give you the tools to show up with confidence.

Imagine having a clear plan that allows you to spend less time stressing about Instagram and more time growing your business. Let’s make it happen—book your consultation today and take the first step toward a thriving Instagram presence.