Congratulations on booking your Content Day! This exclusive one-hour session is all about crafting compelling Reels and evergreen B-Roll content, tailored specifically for your Instagram. Whether you’re a coach, fitness instructor, small business owner, or creative entrepreneur, this is your opportunity to create content that deeply engages your audience and drives real results.

As a refresher: I’ll come to you—anywhere in the San Antonio area—to create content designed to elevate your Instagram while helping you tackle that ever-growing to-do list. But to make the most of our session, preparation is key. Let’s dive into exactly how to get ready for your Content Day.

Step 1: Prep Your Outfits and Props

One of the simplest ways to bring variety to your Content Day is by planning your outfit choices. I recommend bringing one change of clothes to switch things up during the session. This allows us to capture different looks while keeping the focus on creating great content, without losing time to multiple wardrobe changes.

For example, a coach might start in a casual but polished outfit, like a cozy sweater and jeans, and then switch into a blazer for a more professional vibe. Fitness instructors might begin in bold, vibrant activewear and then change into a neutral or earth-toned outfit to show versatility.

Props also play a big role in telling your brand story. Think about the tools and items you use every day that represent your business. A notary might bring a journal, pens, and their laptop, while a baker could showcase mixing bowls, rolling pins, or even finished treats. The goal is to highlight what makes your business unique while keeping it authentic to your daily routine.

Step 2: Organize Your Space

Since you’ve already chosen your location, the next step is to make sure it’s ready for filming. Take a moment to tidy up and remove any distractions that don’t fit the vibe of your brand. A clean, well-organized space will allow your content to shine and ensure your visuals look polished.

For instance, if we’re shooting in your office, consider clearing away clutter and styling your desk with a few intentional items like a plant, a coffee mug, or a branded notebook. If we’re at a storefront, double-check that displays or product shelves are neatly arranged and ready for their close-up.

Step 3: Communicate with Your Team

If we’ll be filming at your storefront or workplace, make sure your team knows I’m coming! This helps avoid any surprises and allows everyone to prepare ahead of time.

It’s also a good idea to identify which team members or collaborators are comfortable being on camera. This way, we can plan ahead and ensure everyone feels confident and included. And if there are any team members under 18 or individuals who’d prefer not to be filmed, let me know so I can respect their preferences.

Step 4: Get Comfortable in Front of the Camera

I know being on camera can feel a little intimidating, but don’t worry—I’ll guide you every step of the way. During our session, I’ll help you find natural poses and movements that feel authentic to you. Whether it’s filming you typing at your laptop, greeting a customer, or packing an order, I’ll make sure you feel confident and look your best.

If you’re feeling nervous, one great tip is to practice beforehand. Set up your phone and record a few short clips of yourself in action. This can help you get used to seeing yourself on camera and find poses or angles you love.

Step 5: Bring Your Energy and Vision

Content Day is all about capturing the heart of your brand, so come ready to share your personality and passion. Think about what moments or routines you want to highlight. For example, if you’re a florist, maybe you’d like to showcase yourself arranging bouquets or delivering a finished product to a happy customer.

Don’t be afraid to get creative! If there’s a specific trend, audio, or style you’d like to incorporate into your Reels, let me know ahead of time. This helps us maximize our hour together and ensures you walk away with content you’re proud to share.

What Happens Next?

Once our session wraps up, I’ll get to work editing and delivering your content. You’ll receive three fully produced Reels and 10+ pieces of B-Roll footage that you can use to elevate your Instagram game. And to make sure you’re fully supported, you’ll also have two days of access to me via Voxer for any questions about your content.

This is your moment to bring your brand to life in a way that feels authentic, engaging, and true to you. I can’t wait to help you create magic!