What the HECK Should I Put in My Story Highlights?

If this question wasn’t on your radar before, it is now. You’re welcome! 🙃

Let’s talk about IG story highlights—those little floating bubbles on your Instagram profile. They’re not just cute decorations; they’re prime real estate for showcasing your business and attracting potential clients. Yet, for so many of us, they’re stuck in 2020.

Be honest—when was the last time you updated yours? If you’re still featuring that coaching service you stopped offering months ago, don’t worry—you’re not alone. Keeping up with every Instagram feature can feel like juggling flaming torches.

But that’s why I’m here! Let’s simplify this and get your IG story highlights working for you.

Why Do Story Highlights Matter?

Think of your IG story highlights as your Instagram elevator pitch. They’re a quick, visual way to tell your audience who you are, what you do, and why they should care.

Done right, your highlights can turn casual visitors into paying clients—without them ever leaving your profile.

So, what should you include? Let’s dive in.

1. About Me

This story highlight is your moment to shine! It’s where you share:

• Who you are
• What you do
• A little sprinkle of fun facts (and yes, a pic of your dog is acceptable)

Your audience wants to connect with a real person, not just a brand. This is your chance to build trust and let your personality shine. Because honestly, who doesn’t want to work with someone who loves golden retrievers?

2. Services

Even if your services are listed on your website, they need to be in your IG story highlights too. Why? Because people’s attention spans are shorter than a 30-second TikTok.

Your IG story highlights should clearly outline:

• Each service you offer
• The value you bring
• A link to book or learn more

Break it down into bite-sized slides—one service per slide, with a brief explanation and a call-to-action. That way, potential clients can see at a glance exactly how you can help them.

3. Client Love (Testimonials)

Everyone loves a good receipt. Your “Client Love” highlight is where you showcase glowing testimonials that prove you’re the real deal.

Include:

• Short, impactful quotes from happy clients
• Their names and photos (with permission)
• Screenshots of messages or DMs praising your work

This highlight reassures potential clients that working with you is worth it. And trust me, a well-placed testimonial can do wonders for sealing the deal.

Ready to Update Your Highlights?

Still feeling stuck? That’s where I come in. Book an Instagram Consultation with me, and we’ll tackle your IG story highlights (and so much more) together.

Oh, and did I mention I’m now running my business full-time? That means weekday appointments are officially on the table.

So, what are you waiting for? Dust off those 2020 highlights and let’s make them irresistible.

📅 Book your consultation now—your Instagram deserves it!