With experience running a small business and navigating the world of social media, I’m here to help you manage your business experience in the digital space.
If you’ve been hanging out here for over 30 seconds, you’ve probably noticed my obsession with B-Roll for Instagram.
Yes, I’m talking about it again. But hear me out—this is hands-down the EASIEST way to create Instagram content that feels doable. All you need is your phone, a tripod (or any steady surface), and a glimpse of your day-to-day life.
Some of you probably think, “Even hitting ‘record’ feels like a lot right now.” Girl, as someone with ADHD, I get it. The smallest tasks can feel like the biggest hurdles. So if that’s you, you’re in good company—this is a judgment-free zone.
To help you (and save that precious brainpower), I’ve compiled some quick, easy-to-try B-Roll ideas and creative ways to use them for Reels. Whether you’re all dolled up or rocking the “I’ve-been-working-from-home-for-three-days-straight” look, these ideas are approachable and perfect for practicing your content game.
Let’s do this!
Find a well-lit spot—natural light by a window works wonders. Set up your tripod (or improvise by propping your phone against a coffee mug). Once you’re ready, hit record and head to your workspace. Trust me, it doesn’t have to be perfect; it must be real.
If you’re stuck on finding ideas on what to record, here’s what you can record based on your niche:
🌟 Jewelry Maker
Position your phone above your workstation for a bird’s-eye view. Record your hands crafting your pieces—whether you’re stringing beads or shaping metal, this behind-the-scenes peek is gold (pun intended). Camera shy? No worries, just keep the focus on your hands!
🌟 Therapist
Guide your audience through a simple breathwork exercise. Sit down, perform the practice, and guide your viewer through the exercise. This demonstrates a helpful practice but also makes your audience feel more connected to you.
🌟 Yoga Instructor
Showcase your flow with a short clip of you demonstrating a chaturanga or any foundational pose. This is your chance to educate your audience on proper form while inspiring them to roll out their mats.
🌟 Sourdough Bread Maker
Capture the magic of bread-making! Film yourself placing the loaves in the oven, or better yet, create a time-lapse of the dough rising and turning into that beautiful golden-brown loaf we all dream about.
🌟 Bookkeeper
Record snippets of a client consultation (keeping confidentiality in mind). A virtual meeting or in-person session works—focus on moments that highlight your expertise and clarify how you can help.
1. Showcase Your Process
If you create handmade or custom products, show your audience the journey from start to finish. For example, if you make headbands, you could create a Reel highlighting the entire process—from sewing the fabric and cutting patterns to packaging your finished product with love. It’s an excellent way to show the craftsmanship behind your work and build trust with your followers.
2. Before-and-After Transformations
A great transformation is so satisfying, and B-Roll is perfect for this. Use “before” footage to show what things looked like before your magic touch, and then reveal the “after” to showcase your results. For example, if you’re a home organizer, film a messy, cluttered space as your “before,” then reveal the neat, organized haven you’ve created. Trust me, your audience will eat it up.
3. Promote Your Podcast
If you host a podcast, why not give your audience a sneak peek into your episodes? Use B-Roll from your recording sessions—whether it’s you chatting into the mic or laughing with a guest—to create a Reel that highlights key moments or behind-the-scenes vibes. It’s fun to build anticipation and encourage listeners to check out the full episode.
If the thought of capturing B-Roll for Instagram AND turning it into Reels has you saying, “Yeah, I’m just gonna binge-watch Schitt’s Creek instead,” I’ve got you covered.
My Content Day service is designed to take the stress out of content creation. In just 1-2 hours, we’ll:
Bonus: After your session, you’ll get exclusive access to my “Busy With B-Roll” packet, packed with 20+ creative ways to use your B-Roll for Instagram.
What are you waiting for? Click here to book your spot!